A specialist in UX/UI and conversion rate optimization (CRO) is needed to analyze and redesign our existing e-commerce checkout process. Our current cart abandonment rate is 72%, which is significantly above industry average. The objective is to identify friction points, conduct A/B tests on proposed changes (e.g., guest checkout option, progress indicators, clear CTA buttons), and implement improvements to reduce abandonment by at least 15%. Deliverables will include wireframes, high-fidelity mockups, and a detailed report on A/B test results and recommendations. Proficiency with Figma and Google Analytics is essential.