Our marketing team needs an analytics specialist to migrate our existing Universal Analytics property to Google Analytics 4 for an e-commerce website with 500k monthly visitors. This includes configuring GA4, setting up 15-20 custom events for key user actions (e.g., add to cart, checkout progress, form submissions), and creating custom Looker Studio dashboards for actionable insights. Expertise in GTM and e-commerce tracking is essential for accurate data collection and reporting.