A digital marketing agency specializing in lead generation needs a compelling lead magnet to attract new prospects. The freelancer will be tasked with developing the concept, creating a detailed content outline (approx. 2000-3000 words), and designing the layout for an engaging e-book on ‘The Ultimate Guide to B2B Lead Nurturing in 2024’. This project requires a strong understanding of B2B marketing, excellent content structuring skills, and a keen eye for modern, professional e-book design. We will provide core research points, but independent research for compelling data and examples will be expected.