A new B2B SaaS platform targeting small businesses needs a complete social media strategy. The consultant will be responsible for defining target audience personas, selecting appropriate platforms (LinkedIn, Twitter primarily), creating a content calendar for three months, and outlining engagement tactics. Key deliverables will include a detailed strategy document and an initial set of 10 ready-to-post graphics with accompanying copy. Proficiency in social media analytics and prior experience with B2B tech launches is essential.