Our marketing department needs a strategic 6-month content calendar to synchronize our efforts across blog, social media (LinkedIn, Twitter), and email newsletters. The freelancer will be responsible for researching relevant topics, mapping content ideas to specific buyer personas and stages of the customer journey, and outlining content formats and distribution channels for each piece. The calendar will need to include proposed titles, keywords, calls-to-action, and publishing dates. Experience in content strategy and calendar planning for B2B audiences is a must.