A freelance content strategist is required to develop a comprehensive content marketing strategy for our B2B FinTech blog, targeting small to medium-sized businesses. The consultant will need to define key topics, conduct keyword research for 50-70 high-volume terms, outline content pillars, and build an editorial calendar for the next six months. Deliverables include a detailed strategy document, competitor analysis of 5 industry leaders, and a Trello-based editorial calendar. Expertise in SEO tools like Ahrefs or SEMrush is mandatory.