An experienced CRO specialist is needed to design and execute A/B tests to optimize our e-commerce checkout flow. The project involves analyzing current user behavior (using GA4 and Hotjar), identifying friction points, proposing test hypotheses, setting up and running experiments (e.g., button colors, form fields, messaging), and analyzing results. The primary goal is to increase checkout completion rates by 10% within three months. Proficiency with Optimizely, VWO, or Google Optimize is essential. A detailed report with actionable insights will be required.