A freelance marketing strategist is required to develop a comprehensive influencer marketing strategy for our clean beauty brand launching in North America. The strategy should identify key influencer tiers (micro, macro), platform focus (Instagram, TikTok, YouTube), engagement models (paid, affiliate, gifting), campaign objectives (e.g., brand awareness, sales), and KPIs for the first 6 months. Deliverables include a detailed strategy document, a list of 20 potential influencers with contact details, and a content brief template. Proven experience in beauty/fashion influencer marketing is essential.