An experienced PPC specialist is needed to optimize existing Google Ads and Facebook Ads campaigns for an e-commerce brand selling home goods. The goal is to improve ROAS by 20% and reduce CPA by 15% over a 2-month period. This will involve ad copy refinement, audience targeting adjustments, negative keyword implementation, bid strategy optimization, and A/B testing. Candidates must demonstrate a strong understanding of e-commerce metrics and conversion tracking.